Funny. The last campaigns I did at Boondoggle appeared full page in the nationals newspapers almost in the same week. And about 4/5 months after we came up with the idea.
Campaign for Stichting Marketing. The idea was to confront marketeers with the costumers by letting them tell what is important and relevant for them. Also check the site.
Campaign for NP where we directly addressed the marketeers and welcomed them in the newspaper to proof the attention you get when your name (or brand) is mentioned in the newspaper. They instantly got called and e-mailed by family, friends and colleagues.
Campaign for NP. Challenging marketeers to not "over-experiment" with new media and offering a "solution" for failed experiments.