Thursday, October 29, 2009

Not without U2

10 million views on the live stream and more than 1 million views in 1 day on their You Tube channel.
And superb quality!

If I would be selling digital TV, I would be very afraid...

Pay Pal

Give this guy a job in advertising! He just made the new viral campaign for Pay Pal.

And he taps into a global audience. Begging 2.0?

Wednesday, October 14, 2009

No wonder there are 2 I's in crisis...

"Hello I’m your bank manager.
I haven’t seen you since the
nineties when I shut the branch
and told you to talk to the ATM
Let me tell you what I’ve been
doing since then.
I’ve taken your money and
invested it in some house
scheme in America I didn’t really
The result is that my bank has
lost most of its capital.
So now I need more of your
I promise you it’ll be really safe.
And I guarantee I’ll invest it really
Banks have a credibility problem
and it isn’t going away any time
After this one, the world’s savers may never trust a bank
Recessions act as a broom, brushing out the old and
making space for new ideas in the world.
Nothing returns to normal afterwards.
And the biggest mistake most companies make is not
in failing to cut costs fast enough.
It is to assume that after the recession, it’s going to be
business as usual."

It are truly interesting times here in advertising country...

Craigslist: "We pay zero attention to brand. We never use the word internally. We do zero advertising. We don't have a logo. We've never done a focus group. We don't care about any of that. And now we're told we have the strongest brand ever for a company our size. That's pretty ironic."

Tuesday, October 13, 2009

Sell the vatican

A simple idea to solve a big problem by Sarah Silverman.

And imagine have ALL the pussy...Amen!

Monday, October 12, 2009

Interview project

Interesting project by David Lynch! Why are these stories so addictive to hear? Presumably because they are genuine and authentic and told by real people.

Is this a new version of the old skool road movie, a new human interest format, a webisode,...or just an example of the convergence of media and formats? I don't know the answer but it sure works for me!