Thursday, October 28, 2010

From Japan to China

Some navigational fun:

- Go to Google maps
- Click on "get directions"
- Type in from Japan to China

Look at direction number 43...

Keep your balls safe

No landmine is gonna hurt my kiwis...I'm getting one of these.

Friday, October 22, 2010


At first, I found this a bit of a boring idea.
But actually it isn't that bad. If you are a (future) A1 owner, this gives you a chance to see parts of your car you normally never see.

As seen on Interieur Kortrijk 2010.

Wednesday, October 20, 2010

Junya Ishigami is flickr?

Junya Ishigami installation at Interieur Kortrijk does strange things with the iPhone lens...

3 times in a row

Funny. The last campaigns I did at Boondoggle appeared full page in the nationals newspapers almost in the same week. And about 4/5 months after we came up with the idea.

Campaign for Stichting Marketing. The idea was to confront marketeers with the costumers by letting them tell what is important and relevant for them. Also check the site.

Campaign for NP where we directly addressed the marketeers and welcomed them in the newspaper to proof the attention you get when your name (or brand) is mentioned in the newspaper. They instantly got called and e-mailed by family, friends and colleagues.

Campaign for NP. Challenging marketeers to not "over-experiment" with new media and offering a "solution" for failed experiments.

Tuesday, October 05, 2010

Monday, October 04, 2010


JESUS2000 from crcr on Vimeo.

The ultimate branding for the catholic church. But that would attract young guys and girls to the Roger Vangheluwe's of this world and we won't want that, do we.