Friday, May 25, 2007
A real computer for a real Princess
The "personal" campaign of HP just works very good. It's the only PC-brand that comes up with a strong communication idea that is (almost) as good as Apple's. They managed to lift the brand onto a higher level, so you feel in good company with artist like Jay-Z, Pharrel, Vera Wang,...click on this link to see the other clips.
This new version with Princess Fiona is an amazing co-branding between HP and Dreamworks.
Note the smart use of web 2.0 tool, like the channel on YouTube or "YeTube" like they call it...;-)
Have a nice weekend!