Tuesday, December 12, 2006

We the media

This clip shows, in a very "doomsday"- way, how the media is changing. Only one percent of the internet users have a blog, but they seem to be very influential...opinion-leader marketing will be a huge channel. Create the buzz...

For the launch of France 24, the new interactive channel, they invited some famous bloggers (such as rocketboom ) to create the buzz on the blogs. So the blogger start getting pampered like the traditional journalist...is this a good thing?

We were finally getting rid off lazy, over pampered journalist who copied blind fully everything from the press maps and now the same is happening with the bloggers...history repeats itself...

Thx DoubleYou for the link!

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