Recipe for chicken massala

Chicken masala is very easy to make...


Just follow these 3 steps:


Step 1: go to the market to buy some fresh veggies and a chicken.








Step 2: convince the chicken




Step 3: The chicken will surrender immediately and marinate itself in a mixture of yogurt and spices, jump into a hot pan with a simmering curry in.





The alternative is to ask Maria, the cleaning lady of Marlies, and her daughter in law to cook a wonderful and delicious chicken masala. She also made 6 or 7 heavenly dishes which names I can't remember...we enjoyed this fantastic food together with our neighbors. It turned out to be a very joyful evening!

Le bureau nouveau est arrivé

First day in Mumbai finished with a scene of a Tarantino movie. I ended up with Marlies in a little advertising company (oh irony...) where we met Donald Woodrow, an Antwerp based photographer who's specialized in diamond photography. So a very colorful figure with many amazing stories (sometimes a bit full of himself, but hey I didn't mind in this kind of weird setting...). And Imman, a local media figure. Donald has big plans of taking over the advertising industry!!! Donalds view on advertising companies was very clear: they are too expensive, too many people, too many meeting,...And you know what? He might be right.

So before realizing it, I witnessed the birth of a sparkling fresh business idea. Meet the newest advertising agency, nouveau style of Mumbai!



Donald, Marlies & Imman
The lean & mean fighting machine (worktitle). Good luck to you guys! And give them a call if you need to advertise something!


PS: this is how a (very small, but oh so friendly) agency looks like in Mumbai:



Visage Studio, Mumbai

Mumbai magic

Fantastic first impressions, love at first sight! Mumbai really has got some magic in the air...

I couldn't stop smiling from the minute I got into the cab at Mumbai airport.


Oh yeah...taxis in Mumbai look like "Vitamientje" in the stripalbums of Suske & Wiske. Thousands of little black and yellow ,cartoon lookalikes, cars are speeding across the (bumpy) roads. And never mind about the lanes...just drive wherever you want.







And a very warm welcome from Marlies, lots of kudos to her for the hospitality and relax atmosphere!!!

Sitar hero

You can go Indian style in many ways...sitar hero is one way. Check out the karma meter!

rucksack

The Deuter ACT Lite 40 + 10 chose me to be his travel companion for the next 3 months. I'm grateful for that...

He says he will keep me clothes dry when it rains (like that would happen...) and prevent my back from sweating like a horse. In return I will stuff him with useless memorabilia and cheap local booze. I think that's a fair deal.

Slight concern about this little paragraph on their website:

"1939
The dark years
All equipment and tent production was taken over for the armed forces."

Hopefully this will not be picked up by a certain magazine of a certain religion...

Gateway to India

This ticket is what you get to pick up your visa for India at the Indian Embassy. Looks more like a receipt from your local supermarket...But without this ticket, no chicken masala, gin-tonic, Goa, Bollywood,... So I just have to not lose it for 3 more hours.

Game's on

The journey starts right here, at the Institute of Tropical Medicine. 2 shots in the left arm and 2 in the right. After 3 injections I shouted "one hundred and eighty"!. The attending doctor clearly didn't know darts...

Anyway, I'm now Tetanus, Polio, Hepatitis A & B and abdominal typhus proof. Only 3 billion other diseases to catch!

Google ad planner

I've been playing around a bit with Google Ad Planner today. Another great tool by Google.

I wonder if this will result in better online media plans? The ones I get to see from the media bureaus seem to be exact replicas of each other. Is there one big "mother of all media plans" (or MOAM) which you just copy paste? It certainly seems that way...

So if you're a marketeer (and I know you love numbers) check it out! Challenge your media bureau..

We need more scissors in the world...

2008 vs 2009

BK

After a small glitch, BK is back on track! Online ideas as they should be...


The first one is a fragance that smells like...a whopper! Real men smell like burnt meat...



The second one is a cool facebook app with a kind of viral coupon.




Thanks to Kacper aka "the Woz"!

Lunar snowboarding

Cavalese, Italy December 2008

Jingle (microwave) bells,...

Ipod accelerometer banner

How better to explain accelerometer games? Simple and nice!

With some linklove to Monsieur Moiré.

McImperialism

http://www.whoppervirgins.com/

After a few brilliant campaigns such as subservient chicken, whopperettes, the x-box games and whopper freakout it seems like the colleagues at CPB possibly made a little slipper.

The idea sounds great on paper but this whopper leaves a very bitter taste in your mouth (pun intended). Do we really need hamburgers introduced to Eskimos? Has American imperialism not been under attack enough the last few decades?

Interesting one to follow...


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