Google ad planner

I've been playing around a bit with Google Ad Planner today. Another great tool by Google.

I wonder if this will result in better online media plans? The ones I get to see from the media bureaus seem to be exact replicas of each other. Is there one big "mother of all media plans" (or MOAM) which you just copy paste? It certainly seems that way...

So if you're a marketeer (and I know you love numbers) check it out! Challenge your media bureau..