This clip shows, in a very "doomsday"- way, how the media is changing. Only one percent of the internet users have a blog, but they seem to be very influential...opinion-leader marketing will be a huge channel. Create the buzz...
For the launch of France 24, the new interactive channel, they invited some famous bloggers (such as rocketboom ) to create the buzz on the blogs. So the blogger start getting pampered like the traditional journalist...is this a good thing?
We were finally getting rid off lazy, over pampered journalist who copied blind fully everything from the press maps and now the same is happening with the bloggers...history repeats itself...
Must remember to play more basketball...according to this poster for the new Nike Outlet in Paris, basketball is nowadays played by naked chicks with feathers sticking out of their asses...:-). Nothing wrong with that!
So imagine you're a single girl and you meet this nice guy...he asks you out for dinner and he picks you up in his...Roller Man Suite!!!! Suddenly you're dating a guy with rollerskates strapped all over his body...and you're Miss Roller Man..or Roller Woman...
One doesn't mind riding in dogshit with a bike...but with this suite...and going head first...
...and how many rollerskates had to die to make this suite?
Anyway, just to say that I would nominate this as "product of the year"...
This is one of the best pie charts I have ever seen...;-). Whenever the marketeers are bombarding you with figures and charts, just show them this one...at least you'll have a laugh.
Charts don't say everthing, in many cases it's the gut feeling that matters....
These days, it's all about lines...this little man is made of a few lines and fights the software. He's breaking out and bending the rules of the computerscreen...
Wonder what would happen if he teams up with linerider... Together they would conquer the world! But...where would they draw the line? Would they cross the line? If they go into marketing, would they extend the line? ;-)
Makes me think of the Italian animation "la linea" by Osvaldo Cavandoli in the seventies. Those episodes with the stuborn white line were hilarious!
Send in a photo of a line that you like...I will post them on the crab blog!
You draw the line...he rides it!!! The litte man with the red striped scarf has no fear! Jumping from bump to bump, flying over the lines...he's a man with a mission! He seems obsessed by the black line (normally it are white lines...:-))).
Gonna buy me such a scarf...kinda cool, not?!!
btw: if you click on the link , you should be able to see my "line". Just click on the floppydisk (after continue...).
In a previous post I showed you the hyperactive clip of Lasse Gjertsen on YouTube. Here's his latest video. He's a real talent! It will be these kinda guys who we'll be watchting in the near future instead of the linear tv-shows.
How long did this guy take to figure out just how much water to put in the bottles?
It doesn't matter...it just sounds and looks amazing. Must be a hell of of kick to achieve this...it always is...When you have an idea and start working on it, you feel like 100 different reason why it wouldn't work...but when, in the end, it is finished and it works beautifully, you have this sensational feeling.
When was the last time you skipped an idea? Pick it up & do it...NOW! It is worht the effort...
Philips stroke just the right note with this website for male bodygroming. Nothing of that David, "look at me I'm a new man and a wear white shoes", Beckham B.S. Just a guy telling us how to shave our nuts and why...we all want that extra "optical inch", don't we!?!? ;-)
This clip is a perfect example of a web 2.0 mish-mash. In a brillant way the video shows "old skool" covers of vinyl records in a kinda funky, interactive way. So you take one thing, combine it with something else and add some interaction. That's web 2.0 in a nutshell for you...and it it works, don't you think?
All the big websites like Flickr, YouTube, Google,... offer you the things you want and they let you put their goodies on your website for free. In return you'll have to put up with the Google adsense...but who cares, it's free...and it's not that disturbing.
I also notice some change in behaviour: at work or in the pub conversation at some time always went to "did you see x or y program on television yesterday?". More and more that sentence is replaced by "did you see the clip on YouTube where a couple of guys dance on treadmills?" (they mean this clip ). And these are normal people who say that, not the geeks or the nerds.
Anyway...enjoy the clip! You surely will recognize some marvellous covers of great some great bands...Iron Maiden rocks!
Thanks to Patje for sending me the link! If you want me to analyse something, drop me an e-mail! And take a look at my wiki in the sidebar. I'm still looking for people to write a scenario...hasn't boosted yet...;-)
Take a look at this website...it's really Borat...same moustache, hair, clothes,...there's even a picture of him playing ping-pong!!! And his website is dated 1999...
Ok, watch this clip on YouTube. It's good...showing women that the girl they see on the poster isn't real but photoshop'd from top to bottom! Honesty creates trust...
Take a look a the stats also...about a million views, good ratings, lots of favorites. Dove (Unilever) has been pushing the right advertising buttons over the last few years.
Have a nice week folks! And don't forget to smell the roses once in a while...:-)
...this is it! I just watched this clip on the YouTube...so I spend 2 minutes (or 120 seconds!) of my time watching a commercial...I made the choice to watch it and when...and I didn't mind at all...because it is beautifully made.
So don't look any further for the next big thing after the 30" spot...just embrace the new tools like YouTube, Flickr, Blogger, Wikipedia, Second Life, Digg,...
The new MS Office will be released MID 2007...hmmmmm...by that time Google will rule the universe. Does Microsoft know about Google Writley and Google Spreadsheets?
...so I can read my mail, write documents and make a spreadsheet with my google account...and I can do it all online...and it's free!!
Surely by mid 2007 Google will have launched a powerpoint-like presentation feature so I won't have to spent my money on Microsoft ever again.
The Swiss company Seitz released this Mother Of All digital Cameras (Moac??).
No fucking around with stupid memory cards...you plug it directly in your 80 gig Mini Mac! Aaarghhh...it's powertool time...they should have integrated a chainsaw or so...
...so revver.com is offering a real business model for video amateurs.
The deal is simple: you get paid by the number of views your video gets. They attach a small commercial message (about 2 seconds) at the end of you're video. So if you're good, you'll make money.
This means that:
- Amateurisme will become valuable (see previous post) - Advertising will become more social - Advertivers recognize the potential of social networking - Everbody becomes a (paid) broadcaster
In my opinion this might work...interesting to see how this evolves...and what are they thinking in the adverage boardroom of a television station...they must be shitting their pants...
I've seen that askaninja (see sidebar) and Ze Frank (see sidebar) are on Revver. I'll sent them a mail, see what their experience are (and how much they make...;-).
I received this photo by MMS (thanks Erik!!!) with a question: Is this the right way to campaign for an election?
This calls for...a crabanalysis!! (...a what???)
Well...I hate this billboards. They suddenly show up in your neighbour's garden or in your street. And they are all people you've never seen in your life! Where are they when you need them?...aaaaaarrgh...local politics...must be a struggle to survive.
Anyway, let's analyse a bit further. After some minor (I'm lazy...) research with Belgium top 3 policitians (Elio Di Rupo, Verhofstadt, Yves Leterme), only the prime minister has a podcast on his site.
They should take a look at "The Bundeskanzlerin" (sound like an Arnold movie...)! Click here...Angele Merkel is surfing the vlog wave. Cowabunga Angela!
I discovered this commercials somewhere before the summer on the internet. This is great stuff! It gives the volkswagen Golf his "cool" back, which it has lost many years ago...
But I have a question...why is this commercial never aired in Europe? I didn't see them on any screen in my neighbourhood...such a same! Can anyone wake up the guys at Volkwagen?
I love the actor btw...he plays a "nihilist" in my favorite movie "the big Lebowski".
Do you remember the Gettupaaaah guy? In my recollection, that was the first succesfull viral video for a car...Must have been in '99. Viral marketing didn't even exist....little quiz-moment: can you remember what car was advertised?
This is one of my favourite Ninja episodes. He's hilarious! But in his own fuzzy logic, he actually does explain quite well some of the podcasting/you tube-principles.
Some amazing You Tube figures:
- More than 100 million videoclips on their servers - daily uploadrate = 65.000 videoclips - 20 billion visitors per month - marketshare = 43% - monthly cost for hosting 100 billion videoclips = 1 million dollar
Despite of the high costs their facing at the moment, Chen and Hurley did quite a remarkable job in a very short time. Some analists value the company at 3 billion dollar!!!
In my view they are the true killers of the 30"-spot on television...to be continued...
...and remember, if you got a question ask the ninja!
Menus and photos...it keeps being a difficult combination!
Take a look at this nice example which I took yesterday. Has anybody actually ordered this?..."yes mister waiter, I would like to order 3 brown humps with a burned piece of fish...and throw in a lemon!" In Kazachstan maybe?
I hope the green stuff is parsley...
BTW: it is salmon with baked potatotoes and a salad.
- the new i-shuffle: small & handy, easy to lose (so you'll have to buy a new one...Apple marketeers are so clever!!!). And don't sit on it or it will pop right into your ass!
- the new i-pod nano: back to the i-pod mini looks, a bit disappointing but they won't break that easy.
- the 80 GB i-pod: the moab MP3 player! Pure power! Interesting to see if people will hold a small, warm little box in their hand for 1,5 hours to watch a movie on a small screen? I guess they will...
All cool stuff Stevie...but we really want that little white phone! I-just I-phoned to I-say I-love uuuuuu.....or something like that...
Links : The Steve Jobs Show. Where does he keep buying those cool black sweaters...???
Being a student becomes more interesting. No more falling asleep on hard wooden benches in boring classrooms. This fall, Harvard Law School will launch virtual lessons in Second Life. This is great! I wanna be a student again! Now you can follow a class and in the meantime talk to naked female avatars (a little bird told me that there is a lot of cyber**$% going on in Second Life).
Anyway, another creative new media idea which makes life more fun! And that Charlie professor dude seems like a cool guy...wonder how his daughter looks in real life? Is she so ugly they don't show her in the clip, only the avatar version?
Holland
Less spectacular but still...In holland the university of Wageningen (text in Dutch) offers their students podcasts of the lessons. In this way, remote studying becomes possible and you don't need to attend the classes...as if we ever did...
However, the technology seems a bit DIY, doesn't it? The box looks a bit like the brother of R2D2 in Star Wars :-)
Most of us think it'll be the i-phone. That would be really cool! Imagine what a ringtone will sound like...Or you can watch an episode of "Lost" when you're having a boring conversation on the phone. Will it have bluetooth, 3G, GPS, Satellite, AWACS,...? Tell us Steve!!!!
Click here for the other rumors of what the next generation i-pods will bring.
Oh yeah...and some new ads for Mac. They're so funny!
Ever wondered how you would look like living in Springfield? Click here and find out. In the picture you see my own Simpson interpretation. Send me yours!
Interesting article on copyright in The Economist. Read it here.
It's true that copyrights are a big concern for creative people. Everybody wants to be rewarded correctly for his ideas and creative work. But...shouldn't we reinvent amateurism in this user-generated world? Is it so bad that some kid uses the soundtrack of Eminem in his little video on YouTube? First of all, Eminem is rich enough and secondly it will make him even more popular by the views of the video. I think that paying for copyrights is a thing for big companies but not for amateurs...
So...message to Slim Shady: do not sue little Jason for using a track on his skate-video...
Mister Colbert does have a point here...I ,very recently, discussed this issue with some friends.
And what about journalisme? The influences of the blogs are also visible. I spoke to some journalists and they confirmed that many research work is done on the blogs. I reckon this is a good thing...although the early phase of the blogs.
You can find more The Colbert Report on youtube. He's funny, very American but still...
Yep, the dog is hung like a horse...but, is this a deliberate stunt from Ikea to tickle the blog community? If not, I give my full respect to the dog... or the junior lay-out guy who photoshop'd the picture.
Btw: do we need to have concerns about this in Europe???