"Hello I’m your bank manager. I haven’t seen you since the nineties when I shut the branch and told you to talk to the ATM instead. Let me tell you what I’ve been doing since then. I’ve taken your money and invested it in some house scheme in America I didn’t really understand. The result is that my bank has lost most of its capital. So now I need more of your money. I promise you it’ll be really safe. And I guarantee I’ll invest it really smartly. Banks have a credibility problem and it isn’t going away any time soon. After this one, the world’s savers may never trust a bank again. Recessions act as a broom, brushing out the old and making space for new ideas in the world. Nothing returns to normal afterwards. And the biggest mistake most companies make is not in failing to cut costs fast enough. It is to assume that after the recession, it’s going to be business as usual."
Craigslist: "We pay zero attention to brand. We never use the word internally. We do zero advertising. We don't have a logo. We've never done a focus group. We don't care about any of that. And now we're told we have the strongest brand ever for a company our size. That's pretty ironic."
Interesting project by David Lynch! Why are these stories so addictive to hear? Presumably because they are genuine and authentic and told by real people.
Is this a new version of the old skool road movie, a new human interest format, a webisode,...or just an example of the convergence of media and formats? I don't know the answer but it sure works for me!